In today's rapidly developing market environment, the kitchen appliance industry is undergoing unprecedented changes. According to the latest market analysis, the global kitchen appliance market size reached US$305.57 billion in 2024, and is expected to grow at a compound annual growth rate of 6.3% during the forecast period of 2024-2029. This growth trend has brought new opportunities and challenges to kitchen appliance manufacturers.

1. Market Trend Analysis

Intelligent Trend

With the continuous development of technologies such as the Internet of Things and big data, kitchen appliances are moving towards a higher degree of intelligence. Intelligent kitchen appliances can automatically identify ingredients, understand user needs and adjust cooking parameters, and realize the automation and intelligent management of the cooking process.

Healthy and Environmental Trend

Consumers' health awareness continues to improve, and the demand for new products with healthy and environmentally friendly characteristics is increasing. Products such as dishwashers with sterilization and disinfection functions and water purifiers that purify water quality are popular in the market. At the same time, energy conservation and environmental protection have become an important trend in the kitchen appliance industry. Manufacturers need to comply with relevant laws and regulations to improve product energy efficiency, reduce carbon emissions, and develop products that meet environmental standards.

Pursuit of quality

Consumers have increasingly higher requirements for the quality of kitchen appliances, not only focusing on the basic functions of the products, but also on factors such as the product's appearance design and user experience. High-quality kitchen appliances not only have better performance and user experience, but also enhance the quality of family life.

2. The impact of demand changes on procurement strategies

Product innovation and differentiation

When choosing suppliers, buyers are increasingly inclined to choose manufacturers that can provide innovative and differentiated products. Flying meets consumers' demand for intelligent, healthy, environmentally friendly and high-quality kitchen appliances through continuous technological innovation and product optimization. For example, Flying's smart Juicer is equipped with an advanced control system that can automatically recommend the best juicing solution based on the ingredients selected by the user.

Environmental protection and energy saving

Buyers are paying more and more attention to the environmental performance and energy-saving characteristics of products in their purchasing decisions. Flying actively responds to this trend and reduces energy consumption and environmental impact by optimizing product design and manufacturing processes. Its kitchen appliances use efficient motors and energy-saving designs, which significantly reduces energy consumption.

Supply chain optimization

In order to meet the market demand for high-quality and innovative products, buyers need to cooperate with manufacturers with strong supply chain management capabilities. Flying has 3 motor production lines and 2 flexible assembly lines, which can quickly respond to customers' customized needs and achieve seamless connection from design to production.

3. Future Development Direction

Flying will continue to promote the development of the kitchen appliance industry through technological innovation and product optimization. The company plans to further expand overseas markets and meet the needs of global customers through reasonable market positioning and pricing strategies. At the same time, Flying will strengthen its integration with smart home platforms, provide more diversified smart control solutions, and create a more intelligent kitchen environment for customers.

Flying Electronic Group has successfully met the diverse needs of modern consumers for kitchen appliances through its innovative smart control technology, healthy and environmentally friendly design and high-quality products. In the future, Flying will continue to uphold the concept of "innovation, quality, and service" to provide global customers with better quality and smarter kitchen appliance products, and lead the kitchen appliance industry towards the direction of intelligent and convenient development.